We're aiming to design transformational products that change you for the better.   

We want to offer you a choice:  multiple low-cost toys that can break and become landfill before your first child is done with them... or ... one well-designed, multi-functional, adjustable, repairable product with huge play value that lasts for generations.

great design changes you

We take our time to develop clever designs that offer several functions in just one product.  More than that, every Wishbone product will: 

* grow with your child

* offer challenge at each developmental stage

* inspire joy for years (not just hours or days) 

* embody beautiful form, regardless of fashion

* endure for the next child or generation 

But wait, there's more.  

Not only should our products transform, but so should you.  Our goal is to design things so good they change you, just a little. 

Maybe you get outdoors more, or choose to walk instead of drive. Maybe your toddler entertains themself for a full half hour, or you finally have a toy that improves your interior design. You can pass it down through each of your kids, and share it further when they’re done. You’ll take the time to replace a part, and love the look on your little one’s face when you do the repairs together.

And here’s the litmus test.

Maybe – just maybe – you’ll resist the temptation to ‘buy more stuff’ because what you already have is great.

owning only really good 'stuff' feels better - helps you focus on what matters more

we will consume less, if what we have is truly great

Wishbone Bike re-organizes when and how a kid learns to ride. It helps a child learn to walk, run & balance and grows with the child from babyhood to school age. Wishbone Bike replaces multiple products you could have bought, broken and thrown away between ages 1 to 5.

Wishbone Mini-Flip is inspired by the same philosophy.

Everyone loves a rocking horse right - but who's got the space? You want one of those cute little cars for baby to scoot around the house.... but whoa, she hasn't learned to walk yet.

What if there was a gorgeous walker that transformed into a rocker and ride-on too?  Oh, and what if the conversion was so easy you could flip back and forth in seconds, no tools required? Sounds too good to be true....
Now that's transformational joy.

Above all else, we hope our design shifts your deep sense of connection as a human being. So we design experiences, not products. We want you to feel close - to your family & friends, to us, to strangers through the Wishbone global community, and to your manufactured possessions. And we're aiming to re-connect the future to simple joys from the past.